The report notes that the NHL is “taking important steps to build (diversity and inclusion) at every point a player, fan or employee may interact with the game, laying the foundation for progress.” ” is based on seven aspects to follow. Its executive summary.
Dimensions include leadership, education, marketing, employment, partnership, participation, and community involvement.
“In the past few years, NHL and 32 clubs have accelerated sports growth,” said NHL Commissioner Gary Betman. Information is both the details of the work we have done and the establishment of an indicator that can graph our progress. Transparency is all stakeholders, including NHL players, partners, and fans. On the other hand, it is indispensable for fulfilling the accountability. And understand the width and depth of our work to create a more secure, friendly, more diverse game and business for future fans. please.”
[RELATED: Accelerating Diversity and Inclusion | Download the PDF]
Some of the report highlights:
– The NHL’s league office formed an internal inclusion steering committee in 2019. Its creation reflects work at the team level where 27 teams have established or are creating an organizational diversity and inclusion council, working group or advisory board.
– 22 teams have initiated or are about to initiate mentorship/fellowship/employment programs to develop BIPOC (Black, Indigenous, and Colored) and women talent working in hockey operations or front office roles. increase.
Kim Davis, Senior Executive Vice President, NHL Social Impact, Growth Initiatives and Legislation, said: “Mentorship and development programs allow us to create a diverse pipeline and provide exposure, access and opportunities to candidates within our ecosystem.”
– The NHL has made some progress through recent hiring. Mike Greer became the league’s first black general manager when the San Jose Sharks hired him in July.
Greer joins seven other black employees who hold key C-suite positions across the NHL, including Florida Panthers assistant general manager Brett Peterson. Mark Pitts, Chief Operating Officer of Tampa Bay Lightning. Carolina Hurricanes General Counsel Nigel Wheeler. Tracey McCants Lewis is the chief people officer and general counsel of the Pittsburgh Penguins. Anthony Horton, Executive Vice President, Ticketing and Strategy, Arizona Coyote. Chicago Blackhawks general counsel Marcus Luboeuf. Vice President of the Philadelphia Flyers and Government and Foreign Affairs for Comcast Spectacor Joe Meade. Seattle Kraken Senior Vice President and Climate Pledge Arena Hewan Teshome Legal Counsel. Kraken Vice President, Strategy and Business Intelligence, Kendall Boyd Tyson.
“Representation is important at all levels,” Davis said. “If we’re going to keep the sport growing, we need people who are relevant to the underrepresented audience we’re trying to attract at every level of the sport.”
– Six women have been hired as Assistant General Managers since January. Emily Castongay and Cami Granat (Vancouver Canucks), Megan Hunter (Blackhawks), Dr. Hayley Wickenheiser (Toronto Maple Leafs), Kate Madigan (New Jersey Devils), Alexandra Mandrikie (Kraken).
– The accelerated pace is a product of the NHL’s commitment to fighting racism in society and hockey and making hockey a more inclusive and welcoming sport. Police custody in Minneapolis on May 25, 2020.
In March, the NHL hired Jennifer Ekereme as vice president of multicultural engagement and integration to “accelerate our culturally relevant marketing efforts and crossover to off-ice touchpoints such as music, fashion and food. 25 teams have or plan to launch specific marketing campaigns targeting BIPOC, the LGBTQ+ community, women and/or people with disabilities, or contribute specific portions of their marketing budgets. The report says it will fund future diversity and inclusion campaigns.
– In addition, 23 teams have or plan to enter into new business partnerships/relationships with minority- or women-owned businesses, an increase of 14 teams (44%) since November 2020 .
– To support league-wide youth hockey programs, the Industry Growth Fund (IGF) of the NHL and the NHL Players Association will distribute more than $135 million in the U.S. and Canada to support BIPOC and women’s hockey participants. We take steps to help maintain and nurture it. Some of these funds went towards low-cost introductory programs such as Learn to Play in the US and First Shift in Canada. The IGF has made a three-year commitment to support equality in hockey in 2022. It is an initiative founded by Hockey Nights in Canada analyst and former NHL player Anthony Stewart to diversify youth hockey and lower barriers to inclusion at the grassroots level.
This report also provides a statistical snapshot of the composition of the league’s full-time workforce. This is 83.60% White, 4.17% Asian, 3.74% Black, 3.71% Hispanic, and 0.50% Indigenous.
About 62% of NHL and club employees were male, about 37% were female, and 1.34% identified themselves as “other” or preferred not to respond to the survey.
“There are many areas that need to be improved, but it cannot be improved until we know where the bass line is. This is the beginning of the job in front of us,” Davis said. Here, we can take responsibility, continue to evolve culture, welcome sports, and own what we need to grow sports. “
The report says the NHL’s commitment to community engagement is evolving to make a difference within sport and society.
“We are supporting and building new avenues for our players to use our platform to effect positive social change. Key elements include highlighting support from white players,” the report said. Said. “We are also using the league’s platform more purposefully to add momentum to major social movements.”
These efforts include the NHL’s support for the Freedom to Vote Act, which protects free and fair elections in the United States and addresses barriers that disproportionately affect BIPOC and voters with disabilities. A roundtable discussion with the U.S. Environmental Protection Agency (EPA) to promote environmental action, with particular attention to environmental justice and the various impacts of climate change in her BIPOC region. Defending the Willie Ory Congressional Gold Medal Act passed by the U.S. Congress and signed by President Joe Biden to honor Ollie’s pioneering contributions to hockey and society as the NHL’s first black player.
The report also highlights that more work needs to be done. For example, the NHL and NHLPA are working to revamp and relaunch Hockey Is For Everyone, a grassroots youth hockey network of 26 affiliates that has served more than 130,000 children since 1998.
The NHL and NHLPA are transforming the network into a broader coalition of partners who “use sport as a force for empowerment and inclusion to bring about positive social change and healthy, vibrant communities.”
The NHL’s Fan Inclusion Committee also worked with the Sports Innovation Lab, co-founded by Hockey Hall of Famer Angela Ruggiero, to review and improve the arena experience to “bring NHL fans together and inclusive.” Arena employees who prevent, report, and respond to appropriate behavior and/or incidents that are not comprehensive.”
“I think transparency is a key feature of behavior change,” Davis said. “We are staying transparent where we are. We have made meaningful progress. There are many, and a lot of work is underway.”
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