I regularly scour and voraciously consume news to stay abreast of emerging marketing trends and technologies. In my recent digs on the internet, the hottest topic I found was the evolution of the metaverse.
If you’ve heard the term metaverse but can’t identify what it is, you’re not alone. You have to learn the basics. Because the Metaverse is a fascinating digital place with all kinds of marketing and other possibilities. marine industry.
Neil Stevenson in the 1992 science fiction novel snow crash, coined the term Metaverse. It represents his 3D virtual world that has replaced the physical world. Fast forward 30 years and Stephenson’s vision has morphed into today’s fastest growing virtual reality world.
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Social media pioneer Mark Zuckerberg has embraced this future, rebranding Facebook as Meta and investing over $10 billion to integrate gaming, social media, augmented reality, virtual currency, and VR goggles. You have created a virtual world complete with smart glasses. Satya Nadella, CEO of Microsoft, said: Google and Samsung have invested heavily in cloud computing and virtual reality companies in preparation for the evolution of the metaverse. Multimedia His leader The Verge says that the main advantage of the Metaverse is that users have a sense of being physically involved rather than looking at places and people.
Essentially, the Metaverse is becoming the digital version of life, with humans appearing as avatars, living in homes, offices,
Business, real estate, entertainment, events, retail, products, services, games and more. Big Tech is a lucrative digital platform that incorporates metaverse components such as 3D computer graphics, customized avatars, game and non-game elements, social communities and interaction, cryptocurrencies, and non-fungible tokens (NFTs). We put a lot of effort into our platform. For the uninitiated, Merriam-Webster describes NFTs as “anything recorded on a blockchain and used to prove authenticity and ownership (as certain digital assets and certain rights) that can be copied, replaced, or used to A unique digital identifier that cannot be subdivided”. related to that)”
Longtime marine journalist and editor Peter Jansen cruising odyssey, recently reported that a hypothetical “Metaflower Super Mega Yacht” sold for $650,000 in Sandbox. Sandbox ‘Fantasy Collection’ also features speedboats and personal watercraft, private access to ‘Fantasy Marina’ and 100 of his NFT islands in a high-end real estate development.
Some of the big brands joining the powerful NFT bandwagon include Atari, Taco Bell, Nike, Coca-Cola, Lamborghini, Warner Music Group and Charmin.but
The Metaverse is still years away, but the predictions are compelling. social dot com According to estimates, the metaverse market is expected to reach nearly $800 billion by 2024, representing a trillion-dollar revenue opportunity for companies across many sectors.
The Verge cites Facebook’s estimated sales of 8 million Oculus Quest 2 headsets to date, with dozens of virtual reality games easily selling over a million units each. Achieved.
Consider CryptoKitties rave. It’s a blockchain game that allows players to buy, collect, trade, and breed limited edition virtual cats, some of which contain highly valuable ‘DNA’. According to Investopedia, the game has attracted his 1.5 million users, with transaction value reaching his $40 million, and some crypto his fat his cat more than $300,000 each (average purchase: $65). ).
Participating in this virtual gold rush requires a high-end computer with a stable internet connection, cryptocurrency and a virtual reality headset. I recently made a splash with a cool new 3D avatar. I am amazed at what I have seen and how much there is to learn.
We’re happy to see a few nautical trendsetters already making their way into the metaverse. A leader in water and digital sailing education, her NauticEd has partnered with Australia-based virtual reality sailing simulation pioneer MarineVerse. They offer the first virtual reality sailing course. In NauticEd’s ‘Self Mastery’, the player climbs into a realistic ship and learns how to trim the sails, handle different points on the sail, manage the speed of the boat, and give her 3D control over the boat’s behavior. See the impact immediately. Future courses will feature docking, marina maneuvering, night navigation and bad weather tactics.
Grant Headifen, founder and global director of NauticEd, believes that virtual reality is an important part of boating education because it offers what he calls the big three: theoretical knowledge, practical skills and lots of experience. is revolutionary to A non-intimidating training environment.
MarineVerse has also launched the MarineVerse Cup App. The app includes an online sailing community where players can compete with other players around the world and is a place for beginners to experience virtual sailing.
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Another marine company in the early stages of navigating the metaverse is Correct Craft. CEO Bill Yeargin recently posted a graphic of his Meta Marine with the tagline “Making Digital Life Better.” He said Correct Craft is working with virtual reality developers to find ways to protect and promote their brands in this new digital environment while also creating a more enjoyable ownership experience for their customers.
“Our team has spent a lot of time this year understanding the metaverse and non-fungible tokens,” he said. “Although the metaverse has not yet been merged into one overarching world, elements of the metaverse are already there and people are spending millions of hours in it. will have a great opportunity to sell
Yeargin said his team would love to work with others in the marine industry who want to be leaders in space.
On yet another front, superyacht builders, designers and brokers are also dabbling in the Metaverse, from NFT “smart contracts” for sale to record keeping on yacht maintenance that will be part of a digital resale package. We develop everything.
The potential is staggering. How about a digital showcase that lets you launch a new boat or conduct a water test? Smart retailers can create a fully immersive buying experience. How about a virtual 3D boat show with innovative formats and entertainment?Supply He can start generating new revenue streams in the digital world at a time when he is grappling with chain and product inventory constraints.
“Marketing in the metaverse will be as important as it is on websites today,” says Yeargin. “Everyone will eventually do so, but I believe there is an opportunity for those who step out and try to lead the way.”
This article was originally published in the November 2022 issue.
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