apple stock (AAPL) – Get Apple Inc. Report Over the past few months, it has traded primarily based on the company’s execution power. On the macroeconomic concerns and eventual rebound of the past few weeks. However, many investors are relying on new ventures and products to boost stock prices over the long term.
Mixed reality (AR and VR) is one area many look to when looking for Apple’s growth story.But technical peers meta platform (meta) – Get Meta Platforms Inc. Reports In short, the Metaverse is far from the massive opportunity many thought would unfold in the near future.
Figure 1: Apple Stock: Are Virtual Reality and the Metaverse a Failure?
© Ewan White
(Read more about Apple Maven: Apple Stock: This is the only thing that matters for now)
Just a few days ago, Meta announced its new mixed reality hardware, the $1,500 Quest Pro.
However, Menlo Park’s metaverse efforts have been less than successful. Expensive headsets are rarely the main problem.
First of all, Meta has received a lot of criticism for thinking too far into the future, but it has failed to address the problems facing social media platforms today (like the spread of malicious content). Is not … At least for now, such a view may be enough to keep consumers away from new technology.
As for the Metaverse itself, Meta’s Horizon World platform falls well short of expectations. The Wall Street Journal recently reported that signups only reached 200,000, less than half of the company’s internal goal.
Many of the few users on the platform may be disappointed by what they’ve seen so far. I’m here.
Internally, there have been reports that even Meta employees are not complying. collect To Horizon World. If meta itself should “hold managers accountable for teams using it”, what can we expect in the near future from the average consumer adopting virtual reality and its current applications?
Apple: Where’s the Opportunity?
Apple hasn’t failed in mixed reality and the Metaverse as much as Meta, and for one main reason. Simply put, you can’t fail without trying.
To be fair, as we detailed a few days ago, mixed reality devices are widely expected from Cupertino. So it’s only a matter of time before Apple finally gets into the space — even if the first devices hit the market and are expected to be aggressively priced, they may not initially appeal to the average retail consumer. I can’t.
The question that remains is whether Apple will revolutionize mixed reality and the Metaverse, allowing it to reach the masses faster than Meta. Or will Apple tap into a very underdeveloped industry that may still be years away from becoming a meaningful and profitable business for the tech giant?
Some might argue that virtual reality and the metaverse are crap for now. At the same time, it’s probably too early to make a definitive statement that, given enough time, it might not age well.
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