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Confusion Over Nutrition Labels on Traffic Lights on Front of Pack

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A new Nestlé Cereals study found that one-third (34%) of food England Consumers don’t know what the nutrition labeling system on the front of a traffic light package means, but 76% say they look at the system when choosing food, half (51%) England Shoppers who see it influence what they buy or eat.

In fact, when asked if they knew what the nutrition labeling system on the front of the pack meant, 1 in 10 (11%) said they didn’t even know it existed. And, perhaps most concerningly, there remains a significant misunderstanding among system-aware people about what the colors in the system actually mean.

As for what the different colors mean, one-third (34%) believe the green label means the product is high in nutrients, while 40% believe the product is low in nutrients and therefore a healthier choice. I think it shows something. Many people have considerable confusion about the system.

The findings came when Nestlé Cereal launched its ‘No Red Lights’ campaign. The advertising campaign features a fictional “World’s Widest Variety Pack” to raise awareness of the fact that the portfolio’s impressive 18 products contain no red flags. To help consumers better understand the nutrition labeling system, the company updated its website with a section explaining how the traffic light system works and adding arrows to 18 “no red” cereals. , add a sign indicating where the front is.・There is a pack label.

Toby Baker, Marketing Director England for Nestle cerealsaid: “Despite the importance of front-of-package signalling systems, many consumers do not know how to interpret labels, and some consumers are even unaware that labeling systems exist. It is of great concern that our investigation found that the

“At Nestlé Cereals, we are committed to improving the nutritional profile of our cereals and are proud of the fact that 18 products in our portfolio are free of red flags. Or high in salt. We have also added arrows to indicate the location of the front of package labels for our 18 “no red” products and updated our website to help keep consumers informed. Added a section explaining the Nutrition Signaling System to help you make informed and confident dietary choices. .”

serial partners England Ask Opinium to study 2,000 people England Adults over the age of 18.Fieldwork was conducted during 19th – twenty twond August 2022. Samples are weighted to national representative criteria. Results tables are available upon request.

About Serial Partners

serial partners England (CP England) that is England Operating Cereal Partners Worldwide. Cereal Partners Worldwide (CPW) is the world’s leading breakfast cereal company and manufacturer of Nestlé cereals. Nesquik, shredded wheat, Cheerios When ShreddyWe have more than 50 brands according to age and lifestyle, CPW We aim to create convenient and delicious cereals that help you start your day.

Founded in 1990, CPW is a long-standing partnership between Nestlé and General Mills that brings together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong global network of 4,000 employees, 15 production facilities and sales teams in over 130 markets.