Despite a growing trend of prioritizing taste over health, FMCG Gurus survey found that 68% of Brits are attracted to taste (along with price) when choosing prepackaged bakery treats I understand.
“but,”FMCG Gurus Marketing Executive Kate Kehoe added: “Our research shows that consumers are becoming more quality conscious and health conscious. na
“Ultimately, consumers do not want to feel guilty in the context of luxury consumption, which conflicts with broader health goals. We emphasize that we must also recognize the importance of the nutritional value of prepackaged bakery products.”na
consumer nutrition
According to Kehoe, outlining the active ingredients in a product has proven to be an effective way to promote bakery treats and present them as guilt-free, convenient and nutritious. .
“One way to do so is to display ingredients such as fiber and protein.she said.
“Our market research experts have collected data that reflects this demand for healthier bakery products. They buy them because they are seen as an option, but 52% of consumers buy these products because they are high in fiber.na
“Thus, if a brand promotes the nutritious ingredients in its products, it can cater to the majority of consumers who want to increase their intake of functional ingredients.”na
green supply chain
With more and more concerns about the planet, it is becoming increasingly important for brands to be transparent about their supply chains and highlight their environmental strategies to minimize their carbon footprint.
“As a result of this environmental awareness, more and more consumers are incorporating eco-friendly practices into their daily lives and selecting products based on their environmental value.”Kehoe said.
She added that a survey by the FMCG Guru found that 51% of respondents buy products containing ancient grains because they are considered better for the environment.
“Our research shows that environmentally harmful processes of food waste and carbon emissions are important concerns for consumers. It’s something that brands can work on by showing.” na
sugar reduction
Sugar is a major dietary villain linked to health problems such as obesity and its associated diabetes.
Of all consumers who regularly check ingredient and nutrition labels, 74% are most likely to look for sugar, and 65% are concerned about additives, according to FMCG Gurus data.
“This health-conscious approach from consumers has led to an increase in products incorporating reduced-sugar and sugar-free claims, which has increased demand from brands.”Kehoe said.
But she added that reducing sugar from already established products should be approached with caution.
As a result of the cuts, the tastes and sensory appeal that consumers know and love may be compromised, ultimately alienating them.
“Our research shows that the majority of consumers value indulgence over health, with 71% prioritizing the indulgence of (soft-baked) pretzels over health, and 73% prioritizing muffins and cups over health. I love the extravagance of cakes. na
“This may seem like a contradiction, so companies should consider releasing new, healthier versions of existing products to cater to everyone.”na
takeaway message
Consumers love luxury when purchasing prepackaged bakery products, but the importance of nutritional value cannot be ignored, said Kehoe.
“Our research shows that consumers are becoming more health conscious and looking for products that improve their health in the long term. It has been.na
“By contrast, the demand for luxury remains high and sensory appeal is very important.na
“Our research also shows that consumers value the comfort found in familiar flavors. For example, chocolate was the most popular flavor among respondents, at 74%. In addition, consumers are adventurous and are drawn to new flavors.”na
Finally, price, value and affordability are more important than ever as food inflation has become a devastating problem for the majority of Brits struggling with the cost of daily living, Kehoe said. concluded.
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