Everyday Health Nutrition Calls for Enhanced Personalized Nutrition Services

Maeil Health Nutrition COO Park Seok-jun (right) and Hologram Sciences CEO Ian Brady hold a copy of the memorandum signed on Monday.Maeil Health and Nutrition Provided

Lee Kyung Min

Mail Health Nutrition (formerly Mail Dailies) has entered into a strategic partnership with Hologram Sciences, a personal nutritional solutions provider for consumers based in New York and Boston, the South Korean company announced Monday.

Maeil is working with Royal DSM, a Dutch multinational chemical company whose Hologram Sciences attracted a $100 million (143 billion won) investment last year, to target South Koreans of all ages with different health and nutritional needs. of consumers will be better served with products that are tailored to them. .

The South Korean company will roll out a new product line in the first half of next year containing enhanced vitamin D that is absorbed up to three times faster than similar products currently on the market.

Test kits provided help consumers check their vitamin levels, and nutrition coaching services provide recommendations on dietary intake and exercise.

“The growth of the personal nutrition market has been explosive and will continue,” Mail officials said in a statement.

Under the law, local businesses face many problems related to importing products. However, Maeil said innovative products and services can be introduced in a timely manner.

“We will continue to strive to provide the latest products and services to local consumers,” he said.

In addition, DSM, a player in the healthcare and nutrition market with a focus on personalized nutrition, will help the two companies combine their capabilities and resources to advance and strengthen the personalized nutrition value chain. increase.

Hologram Sciences offers cutting-edge, consumer-facing, personalized nutritional services that are clinically proven to address a wide variety of consumer health needs, according to its website.

Market-validated solutions are shared to benefit DSM’s customers. “Hologram will also leverage its agile approach to incubate its products with DSM customers and partners based on the latest consumer insights,” the company said.