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Introducing Pixotope Fly for creating augmented reality with drones

Pixotope Tracking – Fly Edition (Pixotope Fly) is a new camera tracking software solution that dramatically simplifies the creation and tracking of augmented reality elements using drones and cable cameras.

Pixotope Chief Revenue Officer David Dowling said:

Pixotope, the leading software platform for end-to-end real-time virtual production solutions, today announced Pixotope Tracking – Fly Edition (Pixotope Fly). This is a new camera tracking software solution that dramatically simplifies the creation and tracking of augmented reality elements using drones and cable cameras. Proprietary markerless technology eliminates the complex set-up and creative constraints imposed by tracking markers, allowing you to engage audiences with dynamic, real-time aerial photography in productions and live events.

“We are extremely proud of what we have achieved with Pixotope Fly,” said David Dowling, Chief Revenue Officer at Pixotope. “It eliminates the resource-intensive setup required by existing drone tracking technology. It is deceptively simple to use, with no need for specialized sensor cameras, markers or proprietary hardware. It’s just a cable camera and software, and what previously required a helicopter or Hollywood blockbuster post production can now be done in real time with a single software solution.”

Pixotope Fly has already been tested by Pixotope’s creative partner, Silver Spoon Animation, on a major live national broadcast of a US stock car race. In one example, when a Pixotope Fly-calibrated drone pulls away for a wide shot, the viewer sees a stunning real-time animation of the winning driver surrounded by his particles and his effects. , celebrated the victory. Additionally, Silver Spoon delivered his RV stunts his jump defying gravity on the track as his AR ad.

“Our client wanted something the audience had never seen before. We needed a technology solution,” said Dan Pack, managing director of Silver Spoon Animation. “Thanks to his software-based TTL tracking technology, Pixotope Fly has allowed clients to achieve extraordinary live effects beyond what was previously possible in real time.”

Streamlined technology boosts creativity and reduces risk

Pixotope Fly ushers in a new era of virtual production with key benefits such as:

  • Streamlined Setup and Operation: Marker-based tracking systems require a significant lift in terms of resources and preparation of the shooting environment. Someone has to physically and strategically place the markers on the ground. Pixotope Fly removes this process entirely with software-based markerless TTL technology, reducing the time and resource costs required to get up and running.
  • Creativity Freedom: Pixotope Fly gives producers the freedom to roam the sky without worrying about losing track of their markers. This is common in live environments thanks to changing light, weather, and other unforeseen interference. Add AR wherever you can fly your drone. The software does all the work, no sensor camera required.
  • Reduced risk in live production: Marker-based systems require producers to keep drones within a very precise range. If anything obscures the markers on the ground during the live broadcast, the entire illusion collapses and the drone loses its tracking ability. With Pixotope Fly, the software continuously updates reference points, so users are not at the mercy of markers in difficult-to-control environments.

“Beyond the creative and cost benefits, the Pixotpe Fly reduces the risk of failure during live broadcasts. We don’t have to worry about catastrophic live-tracking failures because of this,” concludes Dowling.

About Pixotope Fly Pixotope Fly is a markerless, through-the-lens (TTL) tracking solution that uses computer vision technology to leverage video from an onboard camera to anchor points in live, natural environments such as rocks, trees and buildings. Identify Lock and track in 3D graphics. The software uses these natural anchor points to generate a virtual point cloud set of digital tracking markers that respond and adapt to changes in the environment. This means makers can add exciting AR graphics anywhere a drone can shoot, indoors or outdoors, for more creative freedom and a more dynamic viewing experience.

Pixotope Fly Now Available Pixotope Fly will be available immediately to all existing Pixotope customers. For more information, please visit

About Pixotope’s dedication. Decision. trust. Pixotope is at the forefront of democratizing virtual production, providing content creators with accessible solutions for boundary-pushing immersive storytelling.

Proven in the world’s most demanding live productions, Pixotope provides media content owners and producers with a reliable and sustainable virtual production platform to build their media business.

Pixotope enables media creators to combine the connected and scalable nature of online content with the immersive and social experience of video games to tell stories with the visual impact of high-end feature films.

With 24/7 global operations and direct presence on four continents, Pixotope Technologies is on a mission to drive accessibility, ease of use, and customer success in virtual production for all media creators.

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