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New Campaign Focuses on Agricultural Nutritional Heroes

If there’s one thing consumers have on their minds right now, it’s health. As a result, it is timely for produce marketers and producers to introduce new campaigns that connect produce and health for today’s shopper.

Michael Dupuy of Divine Flavor.

At IFPA’s Global Produce & Floral Show in Orlando, Florida, October 27-29, Divine Flavor launches a new “Product Heroes” campaign. “We are in a competitive industry, so it is important to find unique and creative ways to market our products. It’s what you do.” Divine Flavor’s Relations Manager.

Carlos Bon, Divine Flavor’s Vice President of Sales and Ernesto Urtusuastegui, Owner and Director of Divine’s largest pepper producer, Hortifresh.

Consumer and Buyer Education
Starting with a line of peppers and mini peppers, shoppers and consumers can tap a QR code on the pepper packaging to highlight the nutritional content of the product at hand. “For example, many people are unaware of the amount of vitamin C found in bell peppers. Bell peppers, which have the lowest amount of vitamin C, contain almost twice as much vitamin C as oranges. line, so it’s important to let customers know about this,” says DuPuis.

“We have been thinking about how to educate consumers and buyers more. There is a lot of information out there, so this should be placed strategically and not overloaded with too much information. We get to a point about the nutritional content of these products.”

The campaign will begin with the rollout of a QR code for green peppers and will be rolled out to other Divine Flavor products in 2023, including table grapes, tomatoes and cucumbers. “While we are targeting consumers with this campaign, we are also targeting our retail partners. It is also important to recognize them as product heroes,” he said.

production area
Peppers are now coming from the Baja-Central Mexico region and will continue from there until December and possibly January. , and mini peppers will start outside the region in December. The Sonora region is also currently producing cucumbers and melons, and tomatoes will begin production next month.

Hortifresh’s Mayra Felix Quiroa and Erick Lopez.

This means Divine Flavor has a lot to talk about at the Global Produce Show later this month at booth #1451. “It’s great to have us all back. It’s been a while,” DuPuis says. With so many other people involved, this is a great opportunity for all of us to showcase the best that agriculture has to offer.”

For more information:
Michael Dupuis
taste of god
Phone: +1 (520) 281-8328