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Optimum Nutrition Debuts Gold Standard 100% Plant-Based Protein

Downers Grove, Illinois— Optimum Nutrition (“ON”), a global leader in sports nutrition and part of Glanbia Performance Nutrition, introduces Gold Standard 100% Plant Protein powder, a plant-based product made with 100% vegan ingredients Did. The new formula is crafted with 24 grams of delicious plant-based protein to fuel a variety of fitness activities.

Alan Brooks, Brand Director of Optimum Nutrition, said: “As more Americans adopt a plant-based lifestyle or seek plant-based alternatives, we meet this demand and deliver the ‘gold standard’ quality that consumers have come to expect from his Optimum Nutrition brand. We have developed a Gold Standard 100% Plant to maintain ”

Whether consumers opt for a plant-based or flexitarian diet, or are simply looking for an extra boost of protein to help them reach their goals and become more active, Optimum Nutrition partners with the renowned As sportscaster Erin Andrews explained, the trend is clear. Acclaimed Fitness Instructor Tunde Oyeneyin

“Fall is the busiest season for my schedule, so when I travel, I make it a priority to get out and sweat in the morning,” says Erin Andrews. “This routine gives me time to experience new cities while still dedicating myself to my daily run. Optimum Nutrition’s Gold Standard 100% Plant-Based Protein Powder mixes easily and I take it with me on my travels. I use it daily as a convenient source for post-workout nourishment and pre-workout prep.”

“When it comes to my nutrition, I take an intuitive approach to figuring out what works best for my body. Lately, I’ve taken a more plant-based approach to eating,” said Tunde Oyeneyin. “I use Optimum Nutrition Gold Standard 100% Plant-Based Protein Powder with Spinach and Vanilla in my morning smoothie to get my veggies in early in the day. It provides quality protein.”

Optimum Nutrition Inspires Fans to Engage in New Nature-Centered Fitness Routines

Starting this month, ON is asking fans to take advantage of the outdoors and fuel their adventures with gold standard 100% plant-based protein. This month, fans who follow Optimum Nutrition’s Instagram page and #GoldStandardGoesPlant will receive advice on how to get active outside from celebrities, trainers, and outdoor fitness enthusiasts. From rock climbing and yoga to running and hiking, Optimum Nutrition’s experts inspire nature-focused activities so fans can take her fitness routine beyond the gym.

To kick off the challenge, ON partnered with nationally acclaimed fitness instructor Tunde Oyeneyin, professional track athlete Steven Benedict, and renowned sportscaster and fitness enthusiast Erin Andrews to develop a new plant. Shows how to incorporate sex protein into your daily nutrition plan. How easy it is to fuel your outdoor athletic adventures. Each share the positive benefits they’ve experienced from combining nature and fitness.

Plus, starting today, fans who follow ON’s Instagram page have the chance to win a trip to the ultimate nature-focused fitness destination. The “Gold Standard Goes Plant” Sweepstakes will award one lucky winner a two-person, fully-paid trip to Canyon Ranch in Woodside, CA for a three-night stay, up to $1,000 for services and activities hotel credits and stays for one year. Supplying Optimum Nutrition products.

Optimum Nutrition Gold Standard 100% Plant Protein

Optimum Nutrition Gold Standard 100% Plant Protein contains the highest quality ingredients, including peas, brown rice and broad beans. Offered in rich chocolate fudge and creamy vanilla, each serving contains 24 grams of high-quality plant protein, 0 grams of sugar, and no artificial flavors, colors or sweeteners. , 150 calories per serving. It also contains 9 essential amino acids/BCAAs and is fortified with a blend of vitamins and minerals including vitamins A, C, D, E and zinc to support a healthy immune system. calcium for healthy teeth and bones; and B vitamins to help convert food into cellular energy. Vitamins A, C and E for antioxidant support. His Gold Standard 100% Plant Protein can be taken first thing in the morning, before or after your workout.

Both flavors of the new Gold Standard Plant-Based Protein are available in 12-serving bags for $24.99 and 20-serving tabs for $34.99. com and

About Optimal Nutrition

Optimum Nutrition, part of Glanbia Performance Nutrition, manufactures a range of delicious, high-quality nutritional supplements and beverages to support an active, healthy lifestyle, including protein powders, ready-to-drink shakes and beverages. , the world’s leading sports nutrition brand. , energy + hydration products, ready-to-eat bars, multivitamins and more. For over 30 years, Optimum Nutrition has set the standard for products you can trust and he proudly creates Optimum Nutrition Gold Standard 100% Whey™. It is widely recognized as the world’s best-selling whey protein powder. Optimum Nutrition products are sold in over 90 countries worldwide and can be found in specialty and mass retailers, gyms and fitness centers, and most online retailers.

About Gran Via Performance Nutrition

Granvia Performance Nutrition (GPN) is a wholly owned subsidiary of global nutrition company Granvia (ISE/LSE: GLAPF). GPN’s mission is to inspire people around the world to achieve their performance and healthy lifestyle goals through leading health and wellness brands such as Optimum Nutrition, SlimFast, think!, Isopure, Amazing Grass and BSN. That’s it. In 2021, GPN’s worldwide revenue was approximately $1.4 billion.

1 Source: Euromonitor International Limited. Consumer Health 2022 Edition, Sports Protein Powder Category, % Retailer Value Share, 2023

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