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Polk State Professor of Business Brings Research and Secular Experience to the Classroom

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At Polk State College, students have access to professors with extensive professional experience, published research, and international industry renown. One of these faculty is his Paul, a business professor who brings his decades of experience as a business his owner, marketing his specialist, and educator not only in the classroom but on the international stage. Howe.

On November 3, Howe will be hosting three seminars at The Diving Equipment & Marketing Association (DEMA) Show 2022 at the Orange County Convention Center, which will bring up to 18,000 people from around the world to Orlando. He presents on topics such as advertising strategy, budgeting and evaluation. Loyalty program development. Maximize your marketing budget through press release development and dissemination.

“I have been fortunate enough to have had quite a bit of work in this industry. I always thought, “If I don’t have a degree, why shouldn’t I be in business?” Of course not,” Howe said.

The seed was planted early on when Howe was working “for fun” as a diving instructor. One of his first clients was so impressed with Howe’s professionalism that he recommended starting his own business.

Howe then opened a dive shop in New York and signed contracts with major clients such as Cornell University and Ithaca College. He also became known for using widely successful marketing tools such as Loyalty His Program and Press His Releases to promote his business.

Driven by real-world experience and a desire to make her daughter proud, Howe returned to school at age 30 to develop her entrepreneurial savvy and marketing knack. Tompkins He holds an associate’s degree from Cortland He Community College, a Bachelor’s and Master’s degree in Hospitality Management from Rochester Institute of Technology, and a PhD in Organization and Management from Capella University.

After ten years in business, he sold the shop in 1994 and became the Marketing Director of Divi Resorts. He also completed a dissertation that year that profiled divers on the Caribbean island of Bonaire, where diving is a major market for tourism, Howe explained. Eager to revisit and take Polk State University students.

“I want students to be able to say, ‘This is what I did in college,’ and point to real-world experiences and research.”

“Bonaire doesn’t have white sand beaches, but the diving is incredible and that’s the main focus of attracting tourists,” Howe said. “Industry leaders there are looking for longitudinal studies, and we can get students to work on their research and help write their dissertations.”

Howe and colleague Herbert Nord, Business Professor, presented the school chairman’s award to fund the initiative. Additionally, Howe travels to Bangkok for an international business and hospitality conference, where he network with individuals and organizations who can provide research grant opportunities for this project.

“I want to do it for the students,” he said. “I want students to be able to say, ‘This is what I did in college,’ and point to real-world experiences and research.”

In addition to his upcoming speaking engagements in Bangkok and Orlando, Howe has presented at various conferences including Travel Agent Magazine National Conference, Air Jamaica Caribbean Conference, International Society of Travel & Tourism Educators. His work has also appeared in The Boston Globe, Vermont Magazine, Skin Diver Magazine and Northeast Diving Journal.

When asked what his greatest achievement is, he says that seeing his students progress is what he finds most rewarding.

“Having a lot of experience in the industry, I try to make sure that when I started my business I wasn’t ready, and prepare my students with the knowledge and skills they need,” Howe says. says. “I share with my students the professional soft skills I have learned in the industry and how to start developing them now. Writing is the #1 critical skill. Being on time is key. They say that if you turn your hobby into a living, you will find what you want to do.”

The latter led Howe to where it is today.

“It all comes down to diving, but I couldn’t have planned this,” he said of his career.He held a faculty position at Polk State University and held five part-time positions at other institutions. served. “We don’t teach you to get rich. We do it because we have a passion and that’s why I teach.”

“It’s rewarding to see students progress and find their passions.”

“It’s rewarding to see students progress and find their passions,” Howe added. “I have been fortunate enough to travel and live abroad, and I tell my students that they can do the same and have my own experiences. and I know they can get that quality education here [at Polk State College]”

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