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Solabia-Algatech responds to post-COVID trends with astaxanthin gummies

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An Israeli microalgae farmer has created a vegan, pectin-based dietary supplement using astaxanthin ingredients extracted from microalgae. Haematococcus pluvialis.

Each plant-based, cherry-flavored gummy contains 4 mg of whole astaxanthin algae complex and 50 mg of vitamin C.

This comes a year after the company unveiled its ready-to-mix AstaPure powder concept for pre-mixed formulas for smoothies, making the transition to gummies much easier.

“Integrating our prized ingredients into the gummy application was actually a very smooth process. Reveals Dr. Omer Grundman, Vice President of R&D at Solabia-Algatech Nutrition. “Our AstaPure Arava powder has been shown to perform well in gel media, preserving the integrity and stability of naturally occurring carotenoids.”na

Most commonly found in softgels and capsules, astaxanthin is a growing market with a CAGER of 9.7%, with a market value of approximately $80 million for the ingredient in Europe (iMarc market research).

Additionally, the gummies market is on the rise. Innova Market Insights found that in the first eight months of 2021, a quarter of vitamin and mineral launches were gummy, with Europe being the world’s second largest market for gummy supplement NPDs, behind the US, and second largest. accounted for 16% of all new launches. Half of 2021.

“Astaxanthin is a very powerful antioxidant and one of the most powerful carotenoids in nature, surpassing lutein, lycopene and beta-carotene.” Liat Shemesh, marketing manager at Solabia-Algatech Nutrition, explains: “AstaPure Arava contains 3% astaxanthin, along with amino acids, vitamins, minerals and polysaccharides. At the same time, there is a demand for more convenient, tastier, and more convenient ways to incorporate food into our daily