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SPORTS & ENTERTAINMENT SPOTLIGHT: Major League Baseball made history, becoming the first major professional sports league to sign a sponsorship deal with the CBD brand. Foster Garvey PC

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Welcome to “Spotlight”! If you’ve just woken up from the snooze fest of Thursday night’s football game between the Denver Broncos and the Indianapolis Colts, you’ve come to the right place. Let me update you on some global developments over the past seven days. Kanye “Ye” West has delivered an anti-Semitic rant for an audience of tens of millions, but don’t worry. Musk then spoke with Russian President Vladimir Putin about ending the war in Ukraine.

All fine.

On the bright side, I was honored to attend the Sports Business Journal’s World Congress of Sports (Editor’s Note: The use of “joy” and “meeting” in the same sentence is a rare occurrence in recent history. for the first time). From pickleball to which sports executives, the league’s commissioners and other key figures, he discussed topics such as the NIL, esports, the rise of women’s sports, sports betting, collectibles, streaming, and everything in between. And while the ‘r’ word (recession) seemed like a headwind, consensus (another word less related to ‘parliament’) suggests that the sports industry is uniquely suited to weather the economic storm. It means that there is. He then “joined in” an excellent virtual discussion on his NIL and future directions in college sports just one year later, held between Professor Michael McCann and Rece Davis of his ESPN College Game Day. “Did.

As a nightcap, it capped off with a home playoff victory for the New York Yankees. In the next few weeks, I hope I don’t get as much sleep as a well-rested Mets fan.

  • Major League Baseball made history by becoming the first major professional sports league to have a sponsorship deal with a CBD brand and proudly named Charlotte’s Web as its official CBD sponsor. This only leaves us wondering if Wilbur will move other leagues to the table.
  • Private equity remains bullish on music copyrights, with Brookfield plowing just over $2 billion to provide Primary Wave with a war chest to continue buying catalogs of various artists’ songs. $2 billion has a lot of zeros, but it pales in comparison to the number of Spotify streams needed to recoup that investment.
  • An early proponent of NFTs, DJ Steve Aoki, made more money from NFTs than he did from music royalties. Early birds catch worms, but early worms are eaten.

Guaranteed deals, sponsorships and investments

Major League Baseball signs sponsorship deal with CBD maker Charlotte’s Web
Via CNBC on Oct. 12, 2022
The MLB logo is seen before the game between the Oakland Athletics and the Los Angeles Angels on May 22, 2022 at the Angel Stadium of Anaheim in Anaheim, California.

Celebrity net worth: Dua Lipa invests in London-based beauty brand
From a national newspaper on October 10, 2022
In our bi-weekly celebrity investing and wealth roundup, Serena and Venus Williams back social investment start-ups and Miley Cyrus is profiting from the recent global real estate boom.

OSSAA releases high school athlete name, image and likeness guidelines
Via KFOT Oklahoma City News on Oct. 5, 2022
The Oklahoma Secondary School Activity Association (OSSAA) has released Name, Image, and Likeness (NIL) guidelines for high school athletes following changes to the state’s Uniform Athlete Agent Act last year.


sports

Warhol and Prince Supreme Court case could transform sports marketing
12 October 2022 via Sportico (subscription may be required)
A U.S. Supreme Court lawsuit over Prince’s image alteration could have serious consequences for athlete and team photos.

LIV Golf Denied Ranking Points As Lawsuit Claims Come To Life
6 October 2022 via Sportico (subscription may be required)
In a move affecting the ongoing antitrust litigation between LIV Golf and the PGA TOUR, the Official World Golf Ranking has announced that it will no longer award points for future LIV events.

MLB produces another consumption record set for MLB.TV
6 October 2022 via Sport Business (subscription may be required)
Adoption of the league’s off-market streaming services continues to grow.


music biz

Twitter suspends Kanye West’s account for anti-Semitic comments
October 10, 2022 via The Street Journal
SpaceX and Tesla CEO Elon Musk’s instability on Twitter this weekend after he came at the center of a content moderation issue started by Kanye West, now known as Ye. The immature vision was fully demonstrated in

Music Creators North America Welcomes More Transparency in Streaming Rate Agreements
October 10, 2022 via Complete Music Update
The Music Creators North America organization welcomes the decisions made by the US National Music Publishers Association and the Digital Media Association.

Brookfield bets $2 billion on music in deal with Primary Wave
October 6, 2022 via The Wall Street Journal (subscription may be required)
Brookfield Asset Management Inc. is partnering with independent publisher Primary Wave Music in a $2 billion deal to invest in music rights, the companies said.


movies and tv

‘Netflix, Google, Apple’ – how upcoming TV deals will dramatically affect Crawley Town, Sheffield United, Ipswich Town, Portsmouth and all EFL clubs
October 12, 2022 via Hastings Observer
The lifting of the Saturday 3pm blackout for Crawley Town and the rest of the English Football League is an option ahead of the upcoming TV and media rights sale.

Why Amazon is a Contender for NBA Media Rights
October 11, 2022 via Advertising Age
Amazon is off to a strong start with the NFL’s “Thursday Night Football.”

Saudi-backed LIV Golf Search for US Broadcasters
Via the Financial Times, October 7, 2022
A new Saudi Arabia-funded golf league seeks to disrupt the sport’s established tour, so it seeks to find a top-notch broadcaster to air the game in the United States.


Non-Fungible Token (NFT)

Damien Hirst just burned 1,000 paintings and plans to burn thousands more soon
October 12, 2022 via Tech News Tube
British artist Damien Hirst is one of many art giants to set their work on fire, burning 1,000 of his works on Tuesday.

What makes NFTs valuable?
October 12, 2022 via Cryptopolitan
When it comes to investing in digital assets, there is no doubt that non-fungible tokens (NFTs) are growing in popularity.

CNN is having hot water with investors after canceling bizarre NFT project
October 12, 2022 via Futurism
CNN was an early corporate adopter of non-fungible tokens (NFTs), but has joined many companies that have abandoned cryptocurrency projects as the market continues to languish for months.

Grammy-nominated DJ Steve Aoki said he makes more money from NFTs than from royalties. How he says he made $10 million in profit and how Web3 will disrupt the multi-billion dollar music industry
From Markets Insider on October 11, 2022
Steve Aoki, one of the world’s most famous DJs, told Insider how he “jumped headfirst” into Web3.

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