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Strivr opens VR platform to compete with tech giants

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Strivr Labs Inc. is a virtual reality for sports training startup founded in 2015 and started by working with NBA and NFL teams. But he said a year later, the company had a new kind of customer. Walmart adopted his VR system for employee training. Verizon and Bank of America, among others, have followed suit with its platform.

But Strivr is one of the little fish swimming in the growing pond of big companies like Microsoft and Meta that are deep in the enterprise learning market.

To be more competitive, Strivr is building a network of partners to deploy its VR technology in enterprises. The company is opening up its platform to make it easier for third-party providers to develop content, and for service and technology providers to support the adoption of VR technology.

This month, we announced partnerships with companies such as VMware, Qualcomm, Accenture and headset maker Pico. Strivr uses Meta-owned Oculus and Pico headsets on its platform.

Building an ecosystem

VR training requires headsets, software, content, data analytics, and consulting services, and “must be plugged into many systems,” says the founder and CEO of Palo Alto, Calif.-based Strivr. said Derek Belch,

The Strivr partnership is on track. Belch cites Meta’s relationship with Oculus as an example, calling it a “fruitful relationship.” Accenture is an investor, and so is Workday. Strivr is currently working on a formal integration with Workday.

As of today, we are working with these companies and not competing with them.

Derek BelchFounder and CEO of Strivr

“As of today, we are working with these companies, not competing with them,” he said.

With VMware, users can use mobile device management to manage headsets under the same umbrella as tablets and other mobile devices, Belch said.

The relationship with Qualcomm, a manufacturer of semiconductor and wireless technology products and a maker of VR device chips, allows Strivr to provide feedback on “what’s and isn’t happening in the field” and help shape future Belch said it could be useful in chip design. Said.

HR analyst Josh Bersin said Strivr’s VR system is proprietary, like all VR platforms.

Strivr is “intrinsically a pioneer in the enterprise VR market,” and “clients want more options: different goggles, the opportunity to use other development partners, the opportunity to connect the Strivr system to their own company.” Etc. [learning management system] and other infrastructure” and uses it as its own internal development tool, Bersin said.

Bersin compares Strivr’s decision to make the platform public to Apple’s decision to create an app store.

Strivr, which hopes to expand its partner network, says its system has trained more than a million employees at various companies.

Early adopters are large companies with funds to spend on customized VR learning. “Creating content is the most expensive part,” he says Belch.

For midmarket and small businesses, “there is no robust library of ready-made VR content,” says Belch. “It’s not as prohibitive as it was a few years ago, but we’re not quite ready for the SMB world yet.”

As for how Strivr will coexist with the tech giant, Belch said it’s a decision to make.

“Sometimes startups like ours compete with big companies like Microsoft, sometimes they partner with them, sometimes they call and say, ‘We want to buy you,’” Belch said. said. “It’s too early to say how it will compete with the bigger players.”

Patrick Thibodeau discusses HCM and ERP technologies for TechTarget Editorial. He has been working as an enterprise IT reporter for over 20 years.