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Inspired by DC Universe characters like Superman, Batman, Wonder Woman, Black Adam and more.
This licensing agreement brings flavor innovation, as well as the epic excitement of iconic DC superheroes and supervillains, to BodyTech’s line of premium protein, pre-workout and sports nutrition products.
Oct. 18, 2022 // Franchising.com // Secaucus, NJ – Not a bird. not an airplane. The Vitamin Shop’s most powerful collaboration to date. Sports nutrition inspired by the DC™ universe.
Omnichannel specialty retailer of nutritional products The Vitamin Shoppe and Warner Bros. Consumer Products (WBCP) today announced the launch of DC™ flavors powered by BodyTech®. Super Heroes and Super Villains of the DC Universe.
Under a long-term licensing agreement with WBCP, the series of innovative new flavors will culminate in the epic excitement of iconic characters such as Superman™, Batman™, Wonder Woman™, The Flash™, The Joker™ and Black Adam™. associated with the – BodyTech and BodyTech Elite in-class sports nutrition formulas.
BodyTech’s new sports nutrition formula blends flavor innovation with the epic excitement of iconic DC superheroes and supervillains from the DC Universe, including Superman, Batman, Wonder Woman and Black Adam.
Sharon Leight, CEO of The Vitamin Shops, commented: His heroes such as Superman, Batman, Wonder Woman, Black Adam, etc. The heroic action, vast creativity, and indelible impact on the collective imagination of his stories have undoubtedly made him one of many of his BodyTech customers. has driven the fitness goals and aspirations of This compelling collaboration will offer consumers a unique new flavor experience while bringing the fun and excitement of the DC Universe to the sports nutrition regimen of his superhero fans, providing an opportunity to spice up his story with a unique origin. increase. ”
Each new DC™ x BodyTech® flavor in the launch line is designed to match the unique personality and superpowers of each DC character, but with the trusted quality of The Vitamin Shop’s best-selling BodyTech and BodyTech Elite premium formulas. and maintain performance. The range is available exclusively at over 700 The Vitamin Shoppe and Super Supplements stores and at www.vitaminshoppe.com, with products such as:
- Black Adam™ Black Cherry Body Tech Elite Nitruline Powder supports intense pumps and endurance.
- Wonder Woman™ Sorbet Body Tech Whey Isolate supports muscle growth and recovery.
- Flash™ Lightning Lemonade BodyTech Flash Points support pre-workout energy and focus.
- Joker™ Candy BodyTech Energized Critical Aminos support daily energy and recovery.
- Superman™ Kryptonite™ Krusher BodyTech Elite Ultimate EAA supports muscle building and stimulation-free focus.
- Batman™ Gotham City™ Grape BodyTech Elite Micronized Creatine Monohydrate supports strength training and muscle mass.
Additional products, flavors, and character collaborations of DC Universe superheroes and supervillains will be announced as part of this special assortment in the future.
For more information on The Vitamin Shop, please visit www.vitaminshoppe.com. For more information on DC, please visit www.dc.com.
About Vitamin Shop®
Lifelong health starts here™. Vitamin Shops®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a global omnichannel specialty retailer and wellness lifestyle company, providing customers with the most trusted products, guidance and service to Our mission is to support the health of our customers. A wellness journey of a lifetime. Based in Secaucus, New Jersey, the company offers a comprehensive line of nutritional solutions including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products and natural beauty products. In addition to carrying approximately 700 national branded products, Vitamin Shop offers its own branded products within its own and wholesale channels. fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™. In the United States, we operate through over 700 company-operated retailers under the Vitamin Shoppe and Super Supplements™ banner and through our website www.vitaminshoppe.com. The company is expanding its retail footprint through an innovative omnichannel franchise model, opening its first franchise stores in 2022. Globally, The Vitamin Shops serves customers in select Asian, South American, and Central American markets through regional omnichannel partners.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), part of Warner Bros. Discovery Global Brands and Experiences, extends its strong portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on a wide range of award-winning Warner Bros.-inspired toys, fashion, home décor and publications. The largest franchises from DC, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network and Adult Swim. With innovative global licensing and merchandising programs, retail initiatives and promotional partnerships, he WBCP is one of the leading licensing and retail merchandising organizations in the world.
About DC
DC, a Warner Bros. discovery company, creates iconic characters, enduring stories and immersive experiences that inspire and entertain audiences of all ages around the world, combining comics and graphic novels. One of the world’s largest publishers. As a creative division, DC is responsible for strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games, DC Universe Infinite Digital Subscription Services and community engagement portals. . For more information, visit dc.com.
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Media Contact:
Katie Lewis
Nike Communications in the Vitamin Shop
klewis@nikecomm.com
David Ripke
Senior Director, Corporate Communications
david.lipke@vitaminshoppe.com
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