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The BodyTech® Sports Nutrition Brand of The Vitamin Shoppe and Warner Bros. Consumer Products Launch Exclusive Flavor Collaboration Inspired by DC Universe Characters Including Superman, Batman, Wonder Woman, Black Adam and More

This licensing agreement brings flavor innovation, as well as the epic excitement of iconic DC superheroes and supervillains, to BodyTech’s line of premium protein, pre-workout and sports nutrition products.

Secaucus, New Jersey, October 17, 2022 /PRNewswire/ — Not a bird. not an airplane. The Vitamin Shop’s most powerful collaboration to date. Sports nutrition inspired by the DC™ universe.

Omnichannel specialty retailer of nutritional products The Vitamin Shoppe and Warner Bros. Consumer Products (WBCP) today announced the launch of DC™ flavors powered by BodyTech®. Super Heroes and Super Villains of the DC Universe.

Under a long-term licensing agreement with WBCP, the series of innovative new flavors will culminate in the epic excitement of iconic characters such as Superman™, Batman™, Wonder Woman™, The Flash™, The Joker™ and Black Adam™. associated with the – BodyTech and BodyTech Elite in-class sports nutrition formulas.

Sharon Leight, the CEO of Vitamin Shop, commented: The heroic action, vast creativity, and indelible impact on our collective imagination of superhero stories like Superman, Batman, Wonder Woman, and Black Adam are undoubtedly the fitness goals of many BodyTech customers. This captivating collaboration offers consumers a unique new flavor experience. Bringing the fun and excitement of the DC Universe into the sports nutrition regimen of superhero fans to spice up their own origin story. provide opportunities. ”

Each new DC™ x BodyTech® flavor in the launch line is designed to match the unique personality and superpowers of each DC character, but with the trusted quality of The Vitamin Shop’s best-selling BodyTech and BodyTech Elite premium formulas. and maintain performance. The range is available exclusively at over 700 The Vitamin Shoppe and Super Supplements stores and at, with products such as:

  • Black Adam™ Black Cherry Body Tech Elite Nitruline Powder supports intense pumps and endurance.
  • Wonder Woman™ Sorbet Body Tech Whey Isolate supports muscle growth and recovery.
  • Flash™ Lightning Lemonade BodyTech Flash Points support pre-workout energy and focus.
  • Joker™ Candy BodyTech Energized Critical Aminos support daily energy and recovery.
  • Superman™ Kryptonite™ Krusher BodyTech Elite Ultimate EAA supports muscle building and stimulation-free focus.
  • Batman™ Gotham City™ Grape BodyTech Elite Micronized Creatine Monohydrate supports strength training and muscle mass.

Additional products, flavors, and character collaborations of DC Universe superheroes and supervillains will be announced as part of this special assortment in the future.

For more information on The Vitamin Shop, please visit For more information on DC, please visit

About The Vitamin Shop®

Lifelong health starts here™. Vitamin Shops®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a global omnichannel specialty retailer and wellness lifestyle company, providing customers with the most trusted products, guidance and service to Our mission is to support the health of our customers. A wellness journey of a lifetime.original Secaucus, New Jersey, vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products and natural beauty products. In addition to carrying approximately 700 national branded products, The Vitamin Shop offers proprietary branded products within owned and wholesale channels including:®Vthrive The Vitamin Shop™, BodyTech®body tech® elite, fitfactor™, fitfactor KETO™, plnt®probiotic care®a true athlete®, and TrueYou™. In the United States, we operate through over 700 company-operated retailers under the Vitamin Shoppe and Super Supplements™ banner and through our website The company is expanding its retail footprint through an innovative omnichannel franchise model, opening its first franchise stores in 2022. Asia, South AmericaWhen Central America Go to market through local omnichannel partners.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), part of Warner Bros. Discovery Global Brands and Experiences, extends its strong portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on a wide range of award-winning Warner Bros.-inspired toys, fashion, home décor and publications. The largest franchises from DC, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network and Adult Swim. With innovative global licensing and merchandising programs, retail initiatives and promotional partnerships, he WBCP is one of the leading licensing and retail merchandising organizations in the world.

About DC

DC, a Warner Bros. discovery company, creates iconic characters, enduring stories and immersive experiences that inspire and entertain audiences of all ages around the world, combining comics and graphic novels. One of the world’s largest publishers. As a creative division, DC is responsible for strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games, DC Universe Infinite Digital Subscription Services and community engagement portals. . For more information, visit

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